Make Sure Your Company Is Ready For IPO Prime Time

Editor?s note: Spencer Rascoff is CEO and a director of Zillow Inc. He previously co-founded Hotwire.com, which was sold to Expedia in 2003. Before his consumer Web career, Spencer was a private-equity investor at TPG Capital, and an investment banker at Goldman Sachs, Bear Stearns, and Allen & Company. Following the closely watched Facebook IPO, there has been increased scrutiny around the IPO process and a lot of discussion about whether certain companies are ready for public markets. It?s been a little more than a year since Zillow went public, and I?m regularly asked about our performance relative to other technology companies that have gone public in the past couple of years. Ultimately, I believe the markets recognize and reward companies that execute well. But the road leading to an IPO is a complex one, and every chief executive and board must ask, ?Should we go public, and, if so, should we go public now??

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