How to Develop a Real Estate Mobile Marketing Strategy | Realty ...

Real estate agents are always looking for new ways to market themselves. It?s a simple fact of the matter that as an agent, it?s up to you to make sure people know how to reach you and can get the information on you and your properties, so you can keep selling and making your money. It?ll be welcome news, then, to find out that you can be taking advantage of the widely-growing mobile market, maximizing your exposure and quite possibly selling more properties in the process. People use their mobile phones more and more, and you can be engaging with your clients ? both current and potential ? by reaching out to them via a device that literally goes with them everywhere. By putting yourself in the pockets of those who are looking to buy real estate, you can make sure that your business is the most visible one out there, and what you?ll have to do to achieve this will cost you little to nothing in the long run.

The very first aspect of mobile marketing is as simple as making sure your current marketing assets are able to be viewed with a mobile device. If you?re doing things right you?ve got an email list already set up (if you?re not, start one ? gather all your clients? emails, put email capture lists at every open house or even, and have an info grab on your website). Now, all you?ve got to do is make sure that the emails you?re sending out are readily viewed on a smartphone or mobile device. If you?re using mostly just text, then you?ll be OK. If your email is HTML heavy on the HTML, take the proper steps to make sure that everything you send out can be properly taken in.

To this effect, you can also capture mobile numbers for text message alerts if your clients and customers are comfortable with giving you this information. Depending on how heavy you want to go with a marketing plan like this, you can do a variety of things that your clients might really love. You can send out alerts when there?s a special sale, event, or piece of information your clientele should know about. Pictures and videos of homes can also be sent, making it that much easier for you to show people around your properties without forcing anybody to make a drive.

With all of the cases and cell phone screen protectors available, it?s become obvious that people are using their smartphones and mobile devices more and more. By making sure that your marketing assets are mobile device-friendly and reaching out to your clientele on their mobile devices, you can really make sure that your marketing strategy is top-notch. Even in a down economy, people are more willing to spend their money when they feel a personal connection. Reach out to your clients the way they want you to, and you could be holding the key to true real estate success.

Tags: Marketing, mobile, Selling, smart phones, tablets

Source: http://www.realtyrankings.com/how-to-develop-a-real-estate-mobile-marketing-strategy.htm

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