Five Most Profitable Restaurant Chains in Australia

In Australia, large numbers of busy families eat meals on the go, and the restaurant industry in this country is big business. Eateries have sprung up everywhere, and proper marketing of each restaurant means a healthy profit margin. According to government figures, Australians spend about $62.5 billion each year on eating out. Five profitable restaurant chains are leading the pack in terms of retail food sales.

Eagle Boys Pizza

The chain was founded in Albury, New South Wales in 1987 by high school dropout Tom Potter. By 2010, Eagle Boys Pizza was Australia?s second largest pizza maker. It now operates more than 335 stores in Queensland, Victoria, Western Australia, New South Wales, the ACT and the Northern Territory. It is 100 percent Australian-owned, and has racked up some impressive statistics.

• ?It has a $160 million annual turnover.
• Eagle Boys sells 16 million pizzas each year.
• There are 8,000 team members working for the chain.

Its success can be attributed to several factors, including the technology it uses, customised business models tailored to the individual community, vigilant marketing of its product, branding, trade marking and profitable business relationships. The chain continues to grow today.

Gloria Jean?s Coffees

Gloria Jean and Ed Kvetko opened the first store in 1979 near Chicago, and it spread overseas when the first Australian Gloria Jean?s opened in Sydney in 1996. The gourmet coffee concept quickly took off, and franchising began in 1997 with the second store opening in Eastgardens, NSW. By 2003 a Gloria Jean?s was present in every state and territory in Australia, and in 2004 the chain became Australian-owned. Regular milestones marked its steady growth.

• ?By 2008 Gloria Jean?s Coffees had opened more than 900 stores, with 470 of them in Australia. It signed 36 Master Franchise agreements in 35 countries.
• By 2011 those figures had increased to 1,000 stores, with 480 of them located in Australia. It had inked 42 Master Franchise agreements.

Coffee consumption is increasing in Australia, and the chain is one of the top 25 fastest growing franchises in terms of revenue and number of stores. Australians drink 65 percent more coffee than they did in 1996, and most coffee purchases are made at franchised coffee stores. Gloria Jean?s Coffees is now the country?s largest coffee shop, and serves about seven million guests per month.

Hungry Jack?s?

In 1971 Jack Cowin opened Hungry Jack?s, a franchise of the international Burger King? Corporation, in the Perth suburb of Innaloo, Australia. Initial success led to the opening of another store on Anzac Highway Everard Park in 1972, and a third in Kedron in Queensland in 1974. Within a decade, the restaurant chain grew to 26 stores in three states.

Its growth can be attributed to shrewd business moves as well as a solid branding of its product. Hungry Jack?s broke into the Victoria market by buying 11 stores from the Wendy?s Hamburger chain in 1986, and converting nine of them to Hungry Jack?s restaurants. Hungry Jack?s marketing slogan, ?The Burgers are Better at Hungry Jack?s,? maintained its brand awareness among competitors.

• During its 2009-2010 fiscal year, the chain reported an after-tax profit of $32.1 million from sales of $1.043 billion.

Today it has more than 300 locations, with restaurants operating in every state. Hungry Jack?s continues to reinvent itself, and plans to overhaul its image by 2013. It has changed its old marketing slogan to ?Hungry Jack?s makes it better,? and it will add new menu items as well as update its website and renovate its restaurants.

Oporto??s

In 1986, Antonio Cerqueira opened Oporto?s, a Portuguese chicken restaurant, in the Sydney beach suburb of Bondi, and since then the chain has steadily grown in popularity. It has become known for opening an average of 15 stores per year, and is one of the few businesses to be featured in the BRW Fast Franchises edition for nine consecutive years.

There are now more than 140 Oporto?s restaurants across Australia and New Zealand with a customer base of more than 13 million people a year. It expanded into Britain and China, and then to the U.S. in 2011.

Oporto?s marketing strategy includes promoting its ?fresh, not frozen, grilled, not fried? method of food preparation, and the menu items include burgers, chicken, wraps and salads. Its business model encourages individuals to purchase franchises for a $50,000 franchise fee, and open their own store. The potential business profits for each location, says Oporto?s, depends on the drive and ambition of the individual operator.

Red Rooster

In 1972, the Kailis family opened the first Red Rooster restaurant in Kelmscott, Western Australia, never realising it would grow into Australia?s biggest, most successful roast chicken franchise. The company?s growth is marked by a series of purchases, acquisitions and careful business decisions.

• In 1981 Coles Myer bought the store.
• By 1992 it was converted back into a Red Rooster chain, growing to 230 stores.
• In 2002, Australian Fast Foods Pty. Ltd. acquired the chain.
• In 2010 Red Rooster expanded its menu, adding burgers, baguettes and wraps.

Today, Red Rooster, with the logo ?It?s gotta be red,? has more than 360 locations across Australia. It has more than 7,500 employees and is one of the biggest fast-food chains in the country. In 2011 it posted more than $442.5 million in system wide sales, and Restaurant News named it as being in the International Top 25 regional chains.

Demand for fast food in Australia remains high, and some of the savviest restaurant chains have capitalised on the profits to be made. In order to stay in business in this competitive industry, franchises must constantly remain vigilant to prevent the competition from overtaking them. With the lifestyles of most families and working professionals leaning towards eating out rather than eating at home, the promise of large profits will be the goal of successful franchises.

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